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Kore Software takes ‘monumental step forward’ with Hookit acquisition

(Photo by Jason Miller/Getty Images)

New York-based marketing solutions company Kore Software has acquired two companies in the sponsorship and engagement marketing space: the AI-powered analytics platform Hookit and the professional sports vertical of data management company SBB.

The Hookit acquisition was described by Kore chief executive Jason Fletcher as “a monumental step forward for our market” and will extend Kore’s capabilities in social and digital media analytics.

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