The Sportfive agency has further deepened its involvement in the esports sector through a deal to become the exclusive global commercial sales agency of the US-based Misfits Gaming Group.
Sportfive, which claims to have generated over $50m (€43.6m) in “partnership revenue” in the global esports and gaming industry last year, will work across Misfits’ portfolio in the US and Europe, focusing on revenue generation, business development, sponsorship integration and partnership development.
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