Americas
Herbalife signs NFL prospect Hamilton to sports nutrition pact
Star safety to become a brand ambassador for the company
Chicago Red Stars bring in CIBC as principal jersey sponsor
The National Women's Soccer League's Chicago Red Stars have named Canadian multinational banking and financial services company CIBC as the team's new principal jersey sponsor
Brazilian Football Confederation looks to terminate Sport Promotion deal
The Brazilian Football Confederation (CBF) has filed a request to terminate a contract with the Sport Promotion agency for the rights to market perimeter board advertising across Campeonato Brasileiro…
Jackpocket adds Minnesota Twins to growing list of partners
Deal is first in MLB for New York-based lottery app
Sun Life renews Raptors jersey patch deal, takes on health and wellness designation
Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.
Le Coq Sportif signs as official supplier to Argentine NOC
French sportswear manufacturer Le Coq Sportif has signed as the official kit supplier of the Argentine Olympic Committee (COA) in a deal that includes the Paris 2024 Olympic Games
MaximBet signs historic endorsement with active MLB player
Rockies' Blackmon becomes ambassador for sportsbook in industry first
LA Dodgers hire Sportfive to sell field rights, jersey patch
Global sports marketing agency to aid MLB club on significant efforts
Padres complete jersey patch deal with Motorola in MLB first
US telecom company takes advantage of newly opened sponsorship asset
IndyCar renews TAG Heuer partnership, strikes Autograph NFT deal
Luxury watchmaker TAG Heuer has renewed its multiyear partnerships with the NTT IndyCar series and Indianapolis Motor Speedway.
LIV Golf partners with QuintEvents for ticketing, hospitality efforts
The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
TAG Heuer to put on Miami Design District fan experience in conjunction with Miami GP
Swiss luxury watchmaker TAG Heuer is helping to put on a pop-up fan experience from May 2-7 in Miami Design District’s Jungle Plaza to coincide with the inaugural Formula 1 Miami Grand Prix at the Hard R…
Socios.com expands NFL presence with 13 team partnerships
Blockchain fan token platform Socios.com has secured partnerships with 13 National Football League teams to significantly enhance its presence in the United States sports landscape
NBA, Foot Locker Europe strike multiyear sponsorship extension
The National Basketball Association has continued its recent run of commercial activity in Europe by securing a multiyear sponsorship extension with footwear and sportswear retailer Foot Locker Europe
Wanda Real Estate signs Argentina team sponsorship in Wanda Sports-brokered deal
Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.
US Soccer, Deloitte secure multi-year sponsorship extension
The United States Soccer Federation has secured a multi-year sponsorship renewal with multinational professional services company Deloitte
FTX to help stage three-day Miami Beach fan experience in conjunction with Miami GP
The inaugural Formula 1 Miami Grand Prix set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
Red Bull Bragantino switches Nike for New Balance as 2022 season begins
Brazilian football club Red Bull Bragantino has signed up New Balance as its new kit supplier