Americas

NFL
Sponsorship & Marketing

The Tampa Bay Buccaneers have signed a strategic partnership with premium experiences company Legends, which is focused on helping the National Football League team achieve commercial growth in Germany, …
Football
Sponsorship & Marketing

Major League Soccer has secured an undisclosed equity stake in TOCA Football as part of a wide-ranging 10-year partnership with the soccer technology and entertainment company
Football
Sponsorship & Marketing

Canada Soccer announced Carlsberg as the official beer and non-alcoholic beer of the governing body’s national teams and the Canadian Premier League.
Golf
Sponsorship & Marketing

Sports technology service Next League has announced a multiphase strategic partnership with the Ladies Professional Golf Association to help reposition the LPGA as a technology-driven organization
Multiple Sports
Fan Engagement

The National Basketball League’s Utah Jazz and the team’s arena, Vivint Arena, announced a new sponsorship agreement with American Express to make it the official payments partner of the Jazz and Vivint Are…
Esports
Sponsorship & Marketing

The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation
Basketball
Sponsorship & Marketing

The National Basketball Association's New York Knicks have named Piece of Cake Moving & Storage as the team's inaugural moving and storage partner as part of a multiyear agreement with parent company Madison…
Football
Sponsorship & Marketing

FC Barcelona Femeni has secured a wide-ranging agreement with Mexican food company Grupo Bimbo, which has become the team's new sleeve sponsor
US College Sport
Sponsorship & Marketing

The Big 12 Conference has appointed creative agency Translation to "contemporize the brand" amid a time of seismic change in the United States collegiate athletics landscape.
Motorsport
Sponsorship & Marketing

Circuit of the Americas in Austin, Texas, has announced a partnership with American mobile payment service Cash App ahead of the 2022 Formula 1 United States Grand Prix, which takes place on October 21-23
Basketball
Sponsorship & Marketing

The defending National Basketball Association champion Golden State Warriors announced a multiyear partnership with food delivery service DoorDash
Basketball
Sponsorship & Marketing

The National Basketball Association's Atlanta Hawks have hired Excel Sports Management’s properties division to secure the team’s next jersey patch partner.
Multiple Sports
Sponsorship & Marketing

Global insurance brokerage Hub International has been named a marketing partner of the National Basketball Association's New York Knicks and National Hockey League's New York Rangers as part of a wide-ranging…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Columbus Blue Jackets have named Columbus, Ohio-based financial services company Bread Financial as the team's latest championship partner and home helmet sponsor in a multiyear …
Football
Sponsorship & Marketing

LaLiga giants FC Barcelona will wear the iconic owl logo of Canadian musician Drake on their jerseys for the El Clásico encounter with rivals Real Madrid on October 16 at the Santiago Bernabeu as part …
Golf
Sponsorship & Marketing

Saudi Arabian real estate developer Roshn has been named the presenting partner of LIV Golf Invitational Jeddah, which is taking place at Royal Greens Golf & Country Club on October 14-16.
Ice Hockey
Sponsorship & Marketing

Gatorade Canada has announced a new partnership deal with the Professional Women’s Hockey Players Association ahead of their upcoming fourth season that kicks off on October 14 in Montreal, Canada.
Basketball
Sponsorship & Marketing

The National Basketball Association's New York Knicks have signed a multiyear marketing partnership with the Manhattan West mixed-use development, built as part of the expansive Hudson Yards property project