Americas

Brasil Foods has agreed a deal with the Rio 2016 Organising Committee for the Olympic and Paralympic Games for its Sadia and Batavo brands to become official supporters of the Games.

Grupo Petrópolis has secured a 10-year naming rights deal for 2014 World Cup venue, Recife’s Arena Pernambuco.

The Sun Belt Conference, Cox Sports Television and Comcast Sports Southeast have agreed a one-year extension of the Sun Belt Network.

Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.

Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.

DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.

The Brazilian Football Confederation has agreed a four-year sponsorship deal with Gol Linhas Aéreas.

NASCAR has signed a multi-year partnership with supplier Sherwin-Williams.

Major League Soccer's FC Dallas is close to agreeing a naming rights deal for its stadium.

Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador. 

Caixa Econômica Federal has agreed a one-year shirt sponsorship deal with Brazilian top-tier football club Coritiba.

Blackberry has signed up as a presenting sponsor of the Manulife Classic LPGA event.

Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.

The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.

AT&T has extended its sponsorship of USA Diving.

Continental has announced new sponsorship deals with Soccer United Marketing and US Soccer.