Americas

Secondary ticketing exchange TicketCity has signed up as the title sponsor of the Cactus Bowl annual US college American football game.

US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.

Soft drinks giant Coca-Cola has agreed a sponsorship deal for the Copa America 2015 international team football tournament.

Formula One motor racing team Force India has signed an extension to its sponsorship agreement with Mexican telecommunications company America Movil for the 2015 season.

Sportswear company Nike has extended its sponsorship of the United States Olympic Committee (Usoc) through to 2020.

Fantasy sports company FanDuel has expanded its presence in North American basketball league the NBA by becoming an official sponsor of the Los Angeles Lakers.

The National Basketball Association (NBA) has secured higher prices in renewed deals with carmaker Kia Motors America and financial services company BBVA, with both brands highlighting the league’s digital platforms as a key value driver.

A rise in brand awareness, brand perception and overall sales in the US were major factors in the decision of carmaker Kia Motors America to renew its position with the National Basketball Association (NBA).

Spanish bank BBVA’s goals for its partnership with the National Basketball Association (NBA) will remain the same under its new deal, Carlos Ricardo, director of marketing, advertising and sponsorship for BBVA, told Sports Sponsorship Insider.

Global payment services brand MasterCard has signed up as the first  top-tier partner of the 2015 Copa América, the South American football federation’s flagship national team competition, hosted next year by Chile.

Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.

For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.

Fantasy sports operator DraftKings has become the daily fantasy sports partner of NFL American football franchise Denver Broncos.

Network solutions provider Extreme Networks has signed up as the first official Wi-Fi provider for American football’s NFL.

NBA basketball team Utah Jazz has agreed a multi-year partnership with fuel distribution company United Fuel Supply.

NHL ice hockey team Arizona Coyotes has agreed a long-term partnership with natural nutritional products brand Mix1 Life.