Americas

Multiple Sports
Fan Engagement

Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.
Football
Sponsorship & Marketing

Brazilian betting operator Esportes da Sorte has been cleared to continue as a major sponsor of club football in the country – just beating the national deadline for the issuance of betting operator l…
Sponsorship & Marketing

The Haas Formula 1 team has strengthened its commercial portfolio with the double addition of homeowner insurance firm Orion180 and automotive manufacturer Toyota
American Football
Fan Engagement

The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Football
Media

Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
Basketball
Sponsorship & Marketing

The NBA’s Houston Rockets has struck the league’s first jersey patch deal with a hospital provider – a health sub-sector that has become a major sponsorship player among major US sports leagues. T
Ice Hockey
Sponsorship & Marketing

The National Hockey League (NHL) has opened up a new sponsorship category via the signing of Norwegian Cruise Line to its central portfolio
Cricket
Events

The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
Basketball
Sponsorship & Marketing

Telecoms giant Verizon has upped its presence in US sport by signing a wide-ranging sponsorship which includes rights to the New York Knicks, New York Rangers and Madison Square Garden (MSG).
Ice Hockey
Sponsorship & Marketing

The Anaheim Ducks is the latest US sports team to take the domestic tourism sponsorship route after announcing an away jersey patch deal with Visit Anaheim.
Football
Sponsorship & Marketing

Macron, the Italian sportswear brand, has doubled down on its commitment to Concacaf, becoming the official sports equipment and apparel partner of football's governing body for North America, Central…
American Football

The Washington Commanders’ new stadium-naming agreement with the Virginia-based Northwest Federal Credit Union has been struck with one eye on the franchise moving into a new stadium in the near future. 
Basketball
Sponsorship & Marketing

Castrol will have a prominent presence at the National Basketball Association (NBA) All-Star Weekend as part of its new sponsorship of the NBA and Women’s National Basketball Association (WNBA). 
Multiple Sports
Sponsorship & Marketing

Rights include first founding partner status for the $800m transformation of Capital One Arena.
Football

SportBusiness Sponsorship examines how Mexican beer brand Modelo uses a series of watch parties to activate its sponsorship deal with MLS side LA Galaxy.
Basketball
Sponsorship & Marketing

The Brooklyn Nets NBA franchise has signed a tourism-focused jersey patch sponsorship agreement with GetYourGuide, a first-ever deal with a US sports team for the Berlin-based online travel platform
Multiple Sports
Data

Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.
Baseball
Sponsorship & Marketing

Health insurer IBX upgraded to jersey patch sponsor with the Phillies to take a dominant position in Philadelphia sports.