Americas
Molten replaces Nike as Concacaf ball supplier in seven-year deal
Concacaf has agreed a seven-year confederation-wide ball supply sponsorship deal with Japan-based sports equipment brand Molten
Inter Miami nets stadium sponsor Chase for temporary home
JPMorgan Chase, the US multinational investment bank and financial services company, has struck a short-term naming rights deal for the home stadium of Major League Soccer's Inter Miami CF.
Aramco agrees expansive Concacaf deal
Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.
GlassFloor tech to add sponsor value at NBA All-Star Saturday Night
The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
RSL, Utah Royals land Intermountain Health in seven-year shirt deal
Real Salt Lake of Major League Soccer and the Utah Royals of the National Women's Soccer League have agreed a deal with local-based Intermountain Health and its insurance arm Select Health for primary…
Google Pixel advances football strategy with NWSL deal
The National Women's Soccer League has announced a multi-year sponsorship that makes the Google Pixel smartphone the league's official mobile phone partner and playoffs and championship presenting sponsor
So-Fi is first title sponsor of NBA Play-In Tournament
The National Basketball Association (NBA) has opened up a new sponsorship asset with the signing of financial services company SoFi as title sponsor of its Play-In Tournament
‘Rookie Mistake’ and ‘Almost Champions’ – Mars and Super Bowl LVIII
Mars Snacking delivered an augmented reality experience to activate its NFL sponsorship rights at Super Bowl LVIII.
Emirates secures NBA Cup title rights as part of global league deal
Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
Betano continues South America expansion with Conmebol agreement
Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Ally sponsorship of USGA increases US Women’s Open purse to $12m
Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record
Mercado Livre acquires Pacaembu Stadium naming rights
E-commerce platform Mercado Livre has acquired the naming rights to the Pacaembu Stadium in São Paulo in a deal stretching over 30 years.
Wanda Sports renews AFA sponsorship role in China
Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024
Verizon signs on as 5G sponsor of Tennessee Titans’ new stadium
The Tennessee Titans has announced Verizon as its exclusive wireless telecoms sponsor of its new Nissan Stadium, which is due to open in 2027.
KPMG puts golf at heart of efforts to reach C-suite women
KPMG has focused on women's golf to target the growing number of women in C-suite roles at major companies.
Levi Strauss set to extend 49ers stadium rights in $170m deal
NFL franchise the San Francisco 49ers and Levi Strauss & Co. (LS&Co.) have announced a proposed 10-year extension to their stadium naming rights and team sponsorship deal worth a combined $170m (€156.4m).
World Surf League adds ESPN in US, slew of new sponsors for 2024
The World Surf League (WSL) has announced a broadcast deal with ESPN that will put all 10 of the Championship Tour events in 2024 on ESPN+, as well as several new sponsors
Superbet replaces Sportsbet.io on São Paulo shirtfront
São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026.
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