Africa
MTN seeks to extend headline Springboks sponsorship
South African telecoms operator MTN is set to renew its headline sponsorship of the Springboks, South Africa’s world championship-winning rugby union team.
Lagardère to contest CAF cancellation of $1bn rights deal
Lagardère, the France-based conglomerate, has said it will contest the Confederation of African Football’s decision to cancel its global media and sponsorship rights agreement with the Lagardère Sports age…
Hollywoodbets expands rugby sponsorship portfolio with Sharks
The Sharks, the Durban-based Super Rugby franchise, has unveiled South African sports betting operator Hollywoodbets as a new associate sponsor.
The deal will run for three years, from 2020 to 2022.
Kingsmead Stadium lands naming-rights deal with Hollywoodbets
South African sports betting operator Hollywoodbets has agreed a deal to acquire naming rights to Kingsmead Cricket Ground, home of Durban-based franchise the Dolphins
SportPesa quits Kenyan operations, global sponsorships unaffected
Online betting firm SportPesa has quit its Kenyan operations because of a change in Kenyan betting tax
SportPesa could restart sponsorships subject to tax resolution
African online sports betting company SportPesa says it will look into restarting its sports sponsorship deals in Kenya that were halted due to the loss of its betting licence in August, following an agreement…
Manchester City renews Nigeria-focused Premier Cool deal
English Premier League football club Manchester City has extended its partnership with PZ Cussons-owned soap brand Premier Cool
Vodacom signs $3.9m title sponsor deal with Tanzania Premier League
Telecommunications company Vodacom has been unveiled as the title sponsor of the Tanzania Premier League, the top tier of club football in the country
Ex-FKF president pleads with Kenya government for funding after SportPesa withdraws sponsorship
Former Football Kenya Federation president Sam Nyamweya has appealed to the government to help fund the Kenyan Premier League, following the sudden withdrawal of title sponsors SportPesa, an African online…
Arbitrator to decide PSL, SAFA sponsorship dispute
A dispute between the Premier Soccer League and South African Football Association over the latter’s signing of a sponsorship deal with insurance company OUTsurance will head to arbitration.
1XBet suspended in UK following Sunday Times investigation
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport
Emirates extends backing of Super Rugby’s Lions
Dubai-based airline Emirates has renewed its title sponsorship agreement with South African Super Rugby franchise the Lions
Samsung signs on as kit sponsor of South African Rugby Union
Korean electronics brand Samsung has entered into a partnership with the South African Rugby Union (SARU) and will benefit from brand exposure on the national team’s shorts as part of the agreement.
Egypt’s Ministry of Tourism to sponsor Afcon 2019
Egypt's Ministry of Tourism has signed a new partnership with the Confederation of African Football (CAF) to sponsor the 2019 African Cup of Nations (Afcon)
Umbro takes ball supplier role at 2019 Africa Cup of Nations
Sports brand Umbro has signed as the new ball partner for the Confederation of African Football (Caf) and the exclusive ball supplier for this year’s Africa Cup of Nations in Egypt.
Mauritania FA partners AB Sport ahead of Afcon debut
The Football Federation of Mauritania (FFRIM) has entered into a partnership with sportswear manufacturer AB Sport ahead of the country's debut at the Africa Cup of Nations (Afcon) this summer
Yamaha, Continental to sponsor Africa Cup of Nations
The Confederation of African Football (CAF) has signed two new partnerships ahead of the 2019 African Cup of Nations (Afcon), with almost a month to go until the tournament kicks off
Netball South Africa lands Telkom partnership
South African telco Telkom has agreed a deal to sponsor the Netball South Africa national governing body