South African telco Telkom has agreed a deal to sponsor the Netball South Africa national governing body.
The deal grants the company naming rights to South Africa’s domestic league, which will be known as the Telkom Netball League.
The length of the agreement was not disclosed but it will begin with the new season, which begins on May 10 and will feature 13 teams.
“This partnership will definitely change the landscape of netball in the country and for all the teams that are participating,” Netball South Africa president Cecilia Molokwane said, according to the African News Agency.
In March, Cape Town was awarded hosting rights for the 2023 Netball World Cup. It will mark the first time the sport’s quadrennial national-team tournament has taken place in Africa.