Africa

Global payments provider Visa has signed a new partnership with Africa’s football governing body.

The Mzansi Super League, the new domestic Twenty20 competition launched by Cricket South Africa, has partnered with Global Citizen, the movement which is seeking to eliminate extreme poverty by 2030

The Confederation of African Football (CAF) has entered into a partnership with performance analytics company Catapult Sports

Online betting brand Betway will pay around $1m per year for shirt sponsorship and stadium naming rights attached to Uganda Premier League club Express FC

South Africa Rugby has signed a five-year kit supply extension with Japanese sportswear brand Asics

Egyptian Premier League football club Al-Ahly has agreed a lucrative sponsorship rights partnership with the Presentation Sports agency

PROJECT DETAILS Sponsorship title: Total, Official Partner of the Confederation of African Football Duration of sponsorship: 2017-2024 Entered by: Lagardere Sports

PROJECT DETAILS Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2014-2017 Entered by: Levergy Sports and Entertainment Marketing

Japanese automotive manufacturer Isuzu has agreed a deal to become title sponsor of this year’s Ironman 70.3 World Championship triathlon event.

Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.

The Nigerian Football Federation (NFF) has announced online betting company 1XBET as its latest partner.

Financial services company Zyolofon Cash has been unveiled as the title sponsor of the Ghana Premier League, the top tier of club football in the country.

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with beverages company AJEast Nigeria.

The Nigerian Football Federation has agreed a deal with the Simba Group, through which TVS will become the official motorcycle and tricycle partner of the men’s national team.

African online sports betting company SportPesa has renewed its title sponsorship of the Kenyan Premier League football competition and extended partnerships with competing clubs Gor Mahia and AFC Leopards.

South African Premier Division football team AmaZulu has named UK sportswear manufacturer Umbro as its new kit partner.