The Hundred

Unilever-owned deodorant brand Rexona uses its sponsorship deals with Premier League sides Manchester City and Chelsea FC to connect with male audiences and to amplify its grassroots sports initiatives. Ben Cronin speaks to global senior brand development manager Emily White-Heath.

The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.

The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…

The England and Wales Cricket Board (ECB) has made squash brand Robinsons the latest sponsor of The Hundred

The England and Wales Cricket Board (ECB) has signed up smartwatch company Xplora as a new sponsor of The Hundred

The Advertising Standards Authority (ASA) has banned two promotional campaigns from KP Snacks relating to its sponsorship of the England and Wales Cricket Board (ECB)’s new short-form competition, The H…

The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.

The England and Wales Cricket Board (ECB) is open to offers for two more sponsorship packages to complete the portfolio for its new limited-overs competition, The Hundred, SportBusiness understands

The England and Wales Cricket Board (ECB) has extended its wide-ranging sponsorship contract with private medical insurance brand Vitality

The England and Wales Cricket Board’s (ECB) new franchise cricket tournament The Hundred has added consumer goods group Unilever to its growing portfolio of sponsors.

The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred

The England and Wales Cricket board (ECB) is in talks with Unilever over a sponsorship deal for its short-format franchise league, The Hundred, according to reports

The England and Wales Cricket Board (ECB) has added health and life insurance company Vitality to the sponsorship portfolio for its new short format competition, The Hundred

The England and Wales Cricket Board (ECB) has defended its partnership with snack brand KP, the Official Team Partner to new tournament, The Hundred

The England and Wales Cricket Board have signed up sportswear brand New Balance as the Official Kit Supplier to its new short-format competition, The Hundred

The England and Wales Cricket Board (ECB) has signed up US-based sports headwear and apparel brand New Era as the Official Headwear Supplier to The Hundred

British snack foods manufacturer KP Snacks has signed up as a sponsor of The Hundred, the new 100-ball format competition launched by the England and Wales Cricket Board (ECB)

Colin Graves, chairman of the England and Wales Cricket Board (ECB), has come under scrutiny after it emerged that the organisation’s new competition, The Hundred, could cost significantly more than o…