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Vitality upgrades ECB Hundred deal to include back-of-shirt and training kit rights

(Photo by Jordan Mansfield - ECB/ECB via Getty Images)

The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the governing body’s new 100-ball competition.

Under the expanded deal, the Vitality brand will now appear across the back of the shirts of all of the teams playing in the competition, as well as serving as the training wear sponsor.

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