English Premier League club Liverpool has signed a new, multi-year partnership with global business communications provider Mitel.
Under the ‘Official Global Unified Communications Partner’ deal, Mitel will work with the club to implement cloud-based communication and collaboration technology to enhance the fan experience.
The technology will enable supporters to connect with the club from anywhere, and on any device, through voice calls and online, quickly and securely. It will also ensure better communication between the club and fans by reducing call queuing times and response times.
Billy Hogan, managing director and chief commercial officer at Liverpool, said: “With Mitel’s expertise, we will upgrade our technology and improve the speed and quality of our service. In addition, we will have the ability to introduce new channels and intelligent fan self-service capabilities. Ultimately, the partnership with Mitel will enable us to simplify fan journeys and create seamless interactions.”
Mitel is already involved with Liverpool’s ownership group – Fenway Sports Group – through its partnership with the Fenway-owned Major League Baseball franchise the Boston Red Sox.
Mitel is also a partner of MLB, and this month, expanded its deal with the acquisition of title rights to the ‘London Series’ – a set of two MLB games to be played in the city – in 2019 and 2020.
The first set of matches, dubbed the ‘Mitel & MLB Present London Series 2019’, takes place in June between the Red Sox and the New York Yankees.