Olympic Games

Multi-sport

The joint-selling agreement for Olympic and Paralympic sponsorship rights will provide the Paralympic movement with “long-term institutional, financial and commercial stability”, according to Andrew Par…

Japanese car marker Toyota has acquired Presenting Partner rights to the Tokyo 2020 Olympic Torch Relay from the Tokyo Organising Committee of the Olympic and Paralympic Games
Multi-sport

Coca-Cola Japan and Japanese food company Ajinomoto have expanded their sponsorships of the Tokyo 2020 Olympic and Paralympic Games to include a newly-added business category around coffee products
Multi-sport

Meat & Livestock Australia, the marketing, research and development service company for the country’s cattle and sheep producers, has struck a partnership with the Australian Olympic Committee which a…

Supermarket chain Woolworths has rekindled its ties with the Australian Olympic Committee and Australian Paralympic Committee by agreeing to partner Australia’s teams for the 2020 summer Olympic and P…
Multi-sport

The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has signed its 54th domestic partner through an agreement with clothing manufacturer AOKI Holdings
Multi-sport

Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related…
Multi-sport

ECC Japanese Language Institute has signed a new Official Supporter deal with the Tokyo 2020 Olympic and Paralympic Games
Multi-sport

The Olympic Federation of Ireland has agreed a partnership with FBD Insurance in what marks the body’s first sponsorship deal since its rebrand.
Athletics

The International Olympic Committee has extended its Worldwide Olympic Partner (TOP) deal with payment service company Visa and struck a new TOP deal with insurance brand Allianz at price points that exceed…

Octagon Marketing has launched a dedicated Global Events and Hospitality Division to create and execute events and experiences for the agency’s roster of brand clients.
Multi-sport

Paris 2024 has marked the one-year anniversary of its successful bid to host the Olympic Games by naming Groupe BCPE as its first Premium Partner
Multi-sport

European financial services firm Allianz has reportedly signed a multi-year deal to become a TOP sponsor of the International Olympic Committee (IOC)
Para Sport

Personal care and household products giant Procter & Gamble will show gratitude to ‘Moms’ of both Olympic and Paralympic athletes at Tokyo 2020 thanks to a new deal with the Tokyo 2020 Organising Committee.
Multi-sport

Spanish sportswear company Joma has entered into a kit partnership with the Jordan Olympic Committee. The deal will run through to the 2020 summer Olympic Games in Tokyo, Japan
Multi-sport

Parking services provider Park24 has agreed a deal to sponsor the Tokyo 2020 Olympic and Paralympic Games. Park24 will serve as an official supporter, the third tier of the Tokyo 2020 sponsorship programme
Multi-sport

The International Olympic Committee has today (Tuesday) extended its partnership with US financial services company Visa, one of the founding members of its TOP Partner Programme
Multi-sport

China National Petroleum Corporation and China Petrochemical Corporation (Sinopec Group) have agreed deals to become official oil and gas partners of the 2022 winter Olympic and Paralympic Games in Beijing