Octagon Marketing has launched a dedicated Global Events and Hospitality Division to create and execute events and experiences for the agency’s roster of brand clients.
Matthieu Fenaert (pictured) will lead the new division which the agency says will build on its work for Fifa World Cup and Olympic clients.
Octagon said Fenaert will drive collaboration across Octagon’s global strategy, creative and account teams to develop B2C and B2B events and hospitality programs. He will relocate from Moscow to Tokyo to oversee the team in Japan as well as Octagon’s efforts for all major upcoming events including: Rugby World Cup 2019, the Tokyo 2020 Olympic Summer Games, 2022 FIFA World Cup, Beijing 2022 Olympic Winter Games, and Paris 2024 Olympic Summer Games.
Fenaert most recently served as executive director of Octagon Russia based in Moscow, during which the agency worked with five official Fifa World Cup partners and managed more than 150 distinct events and activations, hosted over 18,000 hospitality guests, and managed more than 28,000 tickets. Prior to that, Fenaert was co-managing director of Octagon Brazil, leading Octagon’s team working on behalf of six official 2014 Fifa World Cup partners