Olympic Games

Multi-sport
Finance & Law

Japanese prosecutors have arrested former Tokyo 2020 organising committee executive Haruyuki Takahashi and three men associated with fashion company Aoki Holdings on suspicion of bribery, according to…
Multi-sport
Finance & Law

The Association of Summer Olympic International Federations (ASOIF), the umbrella organisation for the summer Olympic federations, has amended its statutes to allow sports to receive a share of Olympic…
Multi-sport
Licensing & Merchandising

Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026
Multi-sport
Events

The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…
Multi-sport
Events

Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Multi-sport
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio
Multi-sport
Sponsorship & Marketing

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.
Multi-sport
Licensing & Merchandising

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Multiple Sports
Industry Moves

On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.
Multiple Sports
Sponsorship & Marketing

The Australian Olympic Committee has announced a four-year sponsorship agreement with Perth-based mining and agriculture company Hancock Prospecting
Multi-sport

In December 2020, P&G leveraged its multiple Olympic-related partnerships for a TikTok campaign that celebrated individual acts of love recognising how Tokyo 2020 was different from all previous Games.
Olympic Games
Sponsorship & Marketing

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team
Multi-sport
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company
Multi-sport

In February 2021, Toyota USA leveraged its Tokyo 2020 Olympic and Paralympic rights through a Super Bowl LV campaign starring 13-time Paralympic medallist Jessica Long.
Multi-sport

When the Tokyo Olympics were postponed in March 2020, COC retail and apparel partner Hudson’s Bay Company pivoted its 2020 Olympic Collection activation into an integrated ‘Canada Day Games’ campaign.
Athletics
Sponsorship & Marketing

Chinese Olympic sprinter Su Bingtian is capitalising on a successful Olympic Games by striking sponsorship deals with electronics firm Xiaomi and Chinese car manufacturer GAC Motor
Olympic Games
Sponsorship & Marketing

Worldwide Olympic Partner Panasonic has extended its support for the International Olympic Committee’s Young Leaders Programme through to 2024.
Olympic Games
Industry Moves

Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop