MotoGP

In October 2020, Chinese tech giant Lenovo leveraged its partnership with the Ducati Corse MotoGP team with an online contest offering fans a chance to redesign its sponsor logo on the Ducati bike for the second half of the season.  
Motorsport
Sponsorship & Marketing

Japanese motorbike manufacturer Yamaha has extended its participation in the MotoGP World Championship until the end of 2026, under a new five-year deal with the series' commercial rights-holder Dorna…
Motorsport
Sponsorship & Marketing

Spanish energy company Repsol has renewed its MotoGP team title agreement with the Honda Racing Corporation for two more years until 2022
Boxing
Events

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Athletics
Esports

Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Motorsport
Sponsorship & Marketing

Chinese tech brand Lenovo is to title sponsor this year’s Gran Premio di San Marino MotoGP race – marking the brand’s first time as a lead sponsor at a major motorsports event. T
Badminton
Esports

Thai pay-television broadcaster TrueVisions is threatening not to show the end of the extended Thai League 1 football season, and is demanding a reduction in its rights fees for the competition
Motorsport

Formula One, Formula E and MotoGP – motorsport’s biggest global series – hold central sponsorships worth $394m (€354m) in 2020, across 48 central deals.
Motorsport
Sponsorship & Marketing

Energy drink Red Bull has made deals to title or co-title sponsor up to four MotoGP races in 2020, including the opening two races of the restarted season
Baseball
Esports

The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Motorsport

Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP
Motorsport

The top central and team title deals across Formula One, Formula E and MotoGP.
Motorsport
Sponsorship & Marketing

Malaysian oil and gas company Petronas has agreed a deal to be the official fuel supplier for the Moto2 and Moto3 motorcycle racing series for the three years from 2020 until 2022
Motorsport
Sponsorship & Marketing

Oil company Shell has extended its longstanding Technical Partnership with Ducati motorcycle racing teams for three more years until the end of 2022
Motorsport

Tata Communications’ #MotoGPConnect campaign raised awareness of the company’s broadcast solutions to potential new customers in international sport and positioned Tata as an innovator in the media and entertainment space.   
Motorsport
Licensing & Merchandising

The MotoGP motorcycling championship has further embraced the world of blockchain technology through a partnership with Animoca Brands, with the Hong Kong-based mobile games developer completing a strategic…
Motorsport

US eyewear brand Oakley has stepped up its involvement in the MotoGP motorcycling championship by agreeing a partnership with Honda Racing Corporation
Motorsport

French tyre brand Michelin has signed as the new title sponsor of the 2019 Aragon MotoGP, taking over from Spanish telco Movistar