MotoGP
Dorna gets Petronas on board, money rolls in for MotoE
Petronas gets trackside rights for Malaysia and Thailand MotoGPs
Michelin renews MotoGP, maintains hold on motorsports
French tyre manufacturer Michelin has paid a single-digit percentage fee increase to extend its sponsorship and tyre supply agreement with MotoGP from 2019 to the end of the 2023 season.
DHL: High-profile strategy focused on ability to deliver
This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.
WSBK hits target, secures around 40% for long-term
World Superbikes (WSBK) has met its five-year sponsorship target, from 2013 to 2017, three years early and has secured just under half of that total until 2020 with a new series title deal.
Shell: Motorsports spots about authenticity and product development
Oil and gas company Shell is sticking with motorsports to connect with key demographics and authenticate its products.
Motul buys MotoGP and SBK rights in show of strength
French lubricants maker Motul has made a major investment in title rights and trackside advertising to races in the MotoGP World Championship and title sponsorship of the FIM Superbike World Championship (SBK).
Wryst: Watchmaker takes leap into extreme sport
Swiss watch-maker Wryst struck its first sports sponsorship deal of any kind in April when it signed as a partner of this year's Isle of Man TT festival.
FIM MotoGP World Championship sponsorships
To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.
Shell: Product showcasing drives strategy
Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.
Tata Motors Australia: Reaching blue collar workers through rugby league
India-based car manufacturer Tata Motors is using sports sponsorship to increase brand awareness and acceptance in Australia.
Monster Energy in MotoGP
The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.
Kawasaki deal kick-starts Monster in World Superbikes
Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.
TVM: Moving away from exposure-based strategy
Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.
Iveco signs renewal, reduces MotoGP presence
Bennetts: Insights into a youth-based strategy from the insurers
The sponsorship work of bike insurance company Bennetts is driven by their decision to move from an insurance provider to a biking brand, Hannah Squirrell, marketing and e-commerce director of Bennetts, told Sports Sponsorship Insider.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Dorna Sports looks to MotoGP model to drive sales of Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.