MotoGP
Financial services and FMCG brands create dynamic F1 team sponsorship market
The Formula 1 team sponsorship market is more dynamic than ever as brands from the banking, financial services and fast-moving consumer goods sectors are beginning to align themselves with the prestige and glamour of the motorsport.
F1 proves enduring appeal to brands as motorsport rivals seek to close gap
The 2024 Motorsport Data Snapshot analyses new sponsorship deals and extensions announced by Formula 1, Formula E and MotoGP.
Top F1 sponsor Qatar Airways adds MotoGP to portfolio
Qatar Airways, one of world sport's most prominent sponsors, has signed a multi-year deal with motorcycling's MotoGP.
Rossomondo: No bundling of MotoGP and F1 rights under Liberty
MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.
Liberty Media’s Dorna takeover set to drive F1-MotoGP efficiencies
Dorna Sports’ expected sale to Liberty Media for over €4bn ($4.3bn) offers the potential to generate a host of commercial efficiencies across both Formula 1 and MotoGP in a watershed moment for motorcycling.
Red Bull switches to GasGas Tech 3 team, quits Repsol Honda
Energy drink Red Bull has switched its sponsorship focus from the Repsol Honda MotoGP team to become title sponsor of the GasGas Tech 3 team for the 2024 MotoGP World Championship season
Formula 1 delivers 15.8-per-cent increase in central sponsorship income
Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
MSM secures global commercial rights to RNF MotoGP team
The MSM agency has secured the global commercial rights to the RNF MotoGP Racing team, its first client in the motorcycling series
Dorna rolls out MotoGP tech strategy with GoPro deal
Motorcycling’s MotoGP continues to place a focus on technology-led commercial deals after a new agreement was secured with GoPro.
Ex-NBA executive Rossomondo targets tech brands for MotoGP
Former NBA vice president of marketing partnerships Daniel Rossomondo speaks to SportBusiness Sponsorship about his ambitions for MotoGP since joining the motorcycling series as chief commercial officer.
Brembo secures graphics branding in expanded MotoGP deal
MotoGP has expanded its relationship with Italian braking system supplier Brembo to include branding on the worldwide broadcast coverage of the motorcycle racing series
Tissot renews with MotoGP, title sponsors ‘Sprint’ series
Swiss watch brand Tissot has renewed its status as the ‘Official Timekeeper of MotoGP’, extending a relationship that began over two decades ago in 2001.
Repsol continues long-running title sponsorship of Honda MotoGP team
Spanish energy company Repsol has extended its title sponsorship agreement with the Honda Racing Corporation for its MotoGP team
Animoca Brands-owned Gryfyn to title sponsor San Marino Grand Prix
NFT-focused digital wallet Gryfyn has agreed to title sponsor the San Marino Grand Prix in a two-year deal with MotoGP organisers Dorna Sports
Monster Energy extends as title sponsor of Yamaha’s MotoGP team
The Yamaha MotoGP team has signed a renewal to its title sponsorship contract with Monster Energy
MotoGP opens new sponsorship category with Craft 1861
Dorna Sports, the commercial rights-holder of MotoGP, has signed American CBD company Craft 1861 as a sponsor of the motorcycling series
Sepang remains on MotoGP calendar, Petronas on board as title sponsor
The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
Design Our Logo Contest – Lenovo & Ducati Corse
In October 2020, Chinese tech giant Lenovo leveraged its partnership with the Ducati Corse MotoGP team with an online contest offering fans a chance to redesign its sponsor logo on the Ducati bike for the second half of the season.