Major League Baseball (MLB)

Investment management firm T. Rowe Price has acquired the jersey patch rights for the Baltimore Orioles to support an ongoing brand refresh at a local, national and global level.

Starr Insurance has become the first corporate entity to brand the sleeve of the New York Yankees jersey after at least two other high-paying brands were turned down by Major League Baseball’s most famous franchise. 

The New York Mets' first-ever sleeve sponsorship deal with hospital group NewYork-Presbyterian is a highly flexible agreement with options on both the rights fee and contract term. Matthew Glendinning reports.

Major League Baseball’s sponsorship portfolio was worth $541m (€489m) in 2022, an increase of over five per cent from the previous year.

Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so

Major League Baseball has signed up Australian gambling firm Tabcorp as a regional sponsor. As part of the multi-year deal, the brand will be afforded exclusivity in the gambling category in Australia

London Stadium has signed a deal with telecommunications giants 02 and networking hardware company Cisco to make high speed WiFi available to those attending events at the venue

Canadian baseball club the Toronto Blue Jays has extended its agreement with TD Bank to include the naming rights to its spring training venue in Dunedin, Florida

Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels

It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum. The th

Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…

MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy

Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo

Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare

Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery

National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants

Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank. TD has served as the Official Bank of the Blue Jays for 13 years

Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball