Major League Baseball (MLB)
Yankees stay on-brand with Starr Insurance sleeve patch deal
Starr Insurance has become the first corporate entity to brand the sleeve of the New York Yankees jersey after at least two other high-paying brands were turned down by Major League Baseball’s most famous franchise.
Mets took flexible approach to snare NewYork-Presbyterian jersey deal
The New York Mets' first-ever sleeve sponsorship deal with hospital group NewYork-Presbyterian is a highly flexible agreement with options on both the rights fee and contract term. Matthew Glendinning reports.
MLB’s sponsorship portfolio rose five per cent to $541m in 2022
Major League Baseball’s sponsorship portfolio was worth $541m (€489m) in 2022, an increase of over five per cent from the previous year.
Round-Up: ATP Cup talks continue, English football schedule unveiled, FanCode gets MLB rights, and more
Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so
MLB signs Australia-based sponsorship and streaming deal with Tabcorp betting brand
Major League Baseball has signed up Australian gambling firm Tabcorp as a regional sponsor.
As part of the multi-year deal, the brand will be afforded exclusivity in the gambling category in Australia
London Stadium signs WiFi agreement with O2 and Cisco
London Stadium has signed a deal with telecommunications giants 02 and networking hardware company Cisco to make high speed WiFi available to those attending events at the venue
Blue Jays add spring training ground NRs to TD Bank extension
Canadian baseball club the Toronto Blue Jays has extended its agreement with TD Bank to include the naming rights to its spring training venue in Dunedin, Florida
NEC partners with LA Angels
Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels
RingCentral Coliseum naming rights deal confirmed
It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum.
The th
Choctaw Casinos & Resorts remains with Rangers for move to new ballpark
Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…
Chicago Cubs sign power supply deal with Dynegy
MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy
Orioles partner up with PepsiCo
Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
LA Angels team up with MemorialCare
Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare
Coppercraft Distillery augments growth plans with Detroit Tigers deal
Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery
National adds Cubs, Giants to MLB roster
National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants
Blue Jays bank extension with TD
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank.
TD has served as the Official Bank of the Blue Jays for 13 years
DKNY launches Major League Baseball collection
Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball
MLB extends partnership with Scotts Miracle-Gro
Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro