Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery.
The contract includes branding of Comerica Park’s right field bar and Coppercraft Distillery signage at the ballpark’s Bourbon Bar.
The Coppercraft Distillery Bar, located on the Pepsi Porch in right field, offers outdoor lounge seating, fire features and high-definition televisions.
Brandon Joldersma, director of sales for Coppercraft Distillery, said: “This agreement advances our long-term growth strategy, which includes expanding awareness of the Coppercraft brand throughout the Detroit metropolitan area and the State of Michigan.”
Coppercraft was founded in Holland, Michigan, in 2012, and was one of the first licensed distillers in the state. The company has announced significant expansion plans for the Detroit metropolitan area in recent months.
Late last year, Coppercraft hired its first full-time sales representative in the area, and its products are now available at more than 260 retail locations across the metro Detroit market.