LaLiga
Real Madrid extends Codere partnership
Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid
Real Madrid and adidas strike €1bn-plus kit deal
LaLiga giants Real Madrid and sports brand adidas have finally signed their kit partnership extension for a further eight seasons, from 2020-21 to 2027-28
Joma takes over from Puma at SD Eibar
Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar.
The deal will see Joma take over from German brand Puma from next season
LaLiga signs match ball, technical sponsor deal with Puma
German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga.
Under the multi-year deal, Puma will become the league’s Official Technical Partner.
Valencia switches from Adidas to Puma
Spanish LaLiga football club Valencia has signed a new kit partnership with Puma.
Terms of the long-term deal announced today (Monday) were undisclosed, but it will commence with the 2019-20 season
Sevilla signs with low-cost Spanish airline Vueling
LaLiga club Sevilla has signed a short-term deal with Spanish low-cost airline Vueling. Vueling will become the club’s Official Airline Partner for Spain until the end of this season.
Getafe inks new sleeve partnership with Reale Seguros
LaLiga club Getafe has signed a new sleeve partnership with Spanish insurance brand Reale Seguros.
Under the deal, Reale Seguros will have branding on Getafe’s left sleeve until June 2021.
Puma takes over from Nike as LaLiga match ball supplier
German sports brand Puma has signed as the Official Match Ball Supplier of Spain’s LaLiga.
LaLiga extends title partnership with Santander
Spain’s LaLiga has extended its title sponsorship with Spanish bank Santander.
Under the new deal, Santander will continue to title sponsor the league until the end of the 2020-21 season.
Atlético Madrid targets fan experience with Telefónica extension
Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.
Valencia signs new tech partnership with LG Electronics
LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.
Uber sponsors Valencia after city launch
Spanish LaLiga club Valencia has signed up urban transport app Uber as its Official Sponsor of mobility and innovation
NIBank signs regional deal with Atlético Madrid
Latin-American bank North International Bank has signed a four-year regional sponsorship with LaLiga club Atlético Madrid.
Valencia signs with low-cost fight partner Vueling
LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling
Barça keeps talking to hit €25m per year Naming Rights target
Spanish club FC Barcelona is unlikely to budge from its €25m-per-year ($28.4
Zotapay processes Alavés partnership
Spanish LaLiga football club Deportivo Alavés has agreed a new partnership with online payment platform Zotapay.
Santander gets another year to review LaLiga options
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
Sevilla partners with currency platform EverFX
LaLiga club Sevilla has signed a new shorts patch partnership with Cypriot currency trading platform EverFX