Indian Premier League (IPL)

Cricket

Indian Premier League franchise the Delhi Capitals has secured a 50-per-cent increase in sponsorship revenue compared to 2020
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Investment & Wealth Management

The Association of Mutual Funds in India leveraged its associate partner status of the 2020 IPL to drive investment in mutual funds through a cricket commentary style campaign on audio streaming services and social media.
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The Rajasthan Royals has signed Expo 2020 Dubai as its principal sponsor, while gaming platform Mobile Premier League will continue in the same role for fellow Indian Premier League cricket franchise Kolkata…
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Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year
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Chennai Super Kings, the Indian Premier League cricket franchise, has signed a sponsorship extension with Equitas Small Finance Bank
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The Indian Premier League, domestic rights-holding broadcaster Star India, and the league's teams are in the midst of closing a series of sponsorship deals ahead of the start of this year's tournament…
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Indian fintech brand CRED, an official partner of 2020 Indian Premier League, leveraged its rights through a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s.
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Indian tyre brand BKT Tires has agreed sponsorship deals with seven Indian Premier League teams for the upcoming season
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Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer…
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Having last year decamped from India to the UAE due to the impact of the Covid-19 pandemic, the Indian Premier League will take place on home soil this year with six cities shortlisted as hosts
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Logistics brand DHL Express has become a principal sponsor and official logistics partner of Indian Premier League (IPL) champions Mumbai Indians ahead of the 2021 season
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Chinese mobile phone maker Vivo will return as title sponsor of the Indian Premier League this year, after stepping back from the role last year and following more recent reports it was looking to exit…
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Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early
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Metals

At the IPL 2020, JSW Steel leveraged its principal sponsorship of the Delhi Capitals to target a new, broader demographic through a social-first campaign fronted by star player Rishabh Pant.
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IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, says it has raised record revenue on the back of sponsorship and licensing deals for the Indian Premier…
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The 2020 Indian Premier League T20 cricket tournament got underway on Saturday in the United Arab Emirates, after a six-month delay due to the Covid-19 pandemic
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Indian Premier League champions the Mumbai Indians have announced several new sponsorship deals and said their sponsorship income this season will match 2019
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Indian Premier League (IPL) team Royal Challengers Bangalore (RCB) has signed up multinational logistics company DP World as its latest sponsor