Indian Premier League (IPL)
Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal.
National carrier Qatar Airways has put player access at the centre of its new sponsorship agreement with Indian Premier League franchise Royal Challengers Bangalore. Faaez Samadi reports.
SportBusiness Sponsorship speaks to Nikhil Bardia, head of sponsorship sales and talent management at Reliance Industries-owned Indian sports marketing agency RISE Worldwide, about the factors that are increasing sponsorship spending in the Indian Premier League.
The Board of Control for Cricket in India (BCCI) has announced that nutrition company Herbalife has become a central sponsor of the Indian Premier League (IPL) for the upcoming 2023 season
Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season
The Indian Premier League (IPL) generated INR 1,040 crores ($126.1m) from its central sponsorship portfolio in 2022 with more than half stemming from two title sponsors, Tata Group and Vivo.
Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
Indian Premier League franchise Rajasthan Royals has announced an initiative with French energy management company Schneider Electric that will see the franchise attempt to neutralise its carbon dioxide…
Activating its 2021 sponsorship, IPL payments partner CRED rolled out a set of comic commercials featuring actor Jim Sarbh and a team of cricketer/entertainer endorsers.
The Board of Control for Cricket in India has unveiled two more tournament sponsorship agreements ahead of the opening match from the latest edition of the Indian Premier League in Mumbai tomorrow (Saturday)
Indian Premier League franchises have added more sponsors ahead of the latest edition of the tournament
Indian e-commerce platform Meesho has announced sponsorship agreements with four Indian Premier League franchises ahead of the start of the latest edition of the T20 cricket tournament at the end of this…
Indian Premier League franchises have announced a raft of new sponsorship agreements ahead of start of the latest edition of the T20 cricket tournament later this month
Indian Premier League franchise Gujarat Titans has announced sponsorship agreements with Mumbai-based investment firm Capri Global and at-home dental brand Toothsi ahead of its debut season
Indian Premier League franchise Mumbai Indians has renewed its sponsorship agreement with New Delhi-based consumer goods firm Usha International for a ninth consecutive season
Indian Premier League franchise Rajasthan Royals has announced a principal sponsorship agreement with dried snacks brand Happilo ahead of the latest edition of the T20 cricket tournament
The Board of Control for Cricket in India has announced a “multi-year” sponsorship agreement with payment services system RuPay ahead of the start of the 15th edition of the Indian Premier League later thi…
Indian Premier League franchise Delhi Capitals has announced an "extended" sponsorship agreement with forex broker OctaFX, which becomes one of three principal sponsors