French Open

Latest Features

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.

BNP Paribas highlighted its deep commitment to French tennis around the 2019 French Open by creating mementoes from the physical matter of Roland-Garros’ Number One Court as its was dismantled for redevelopment.

SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.

The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.

This month, Sports Sponsorship Insider completed a survey of the portfolios for the Wimbledon tennis championships and the Australian, French and US Opens, following the conclusion of the 2014 Grand Slam tennis season.

French mineral water brand Perrier has agreed a four-year extension to its longstanding partnership with Roland-Garros, home of the French Open tennis grand slam

Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters. Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.

Indian technology company Infosys has agreed a three-year deal with the French Tennis Federation to become the Digital Innovation Partner of Roland-Garros

Swiss watchmaker Rolex has been named as the new timing partner of the French Open, completing the brand’s clean sweep of all four tennis Grand Slams.