Global tortilla and wraps company Mission Foods has signed a partnership deal covering McLaren’s motorsports teams at both the 2019 Indianapolis 500 and in Formula One.
Under the deal, the Mission logo will brand the McLaren-Chevrolet and race-suit of Spanish driver Fernando Alonso at the Indy 500 in May.
McLaren announced it would contest this year’s Indy 500, with Alonso at the wheel, last November.
The team and driver had previously competed at the 2017 Indy 500, where Alonso had led at various stages in the race, before being forced to retire in the closing stages.
Mission Foods will also become a McLaren Racing Formula One partner and will carry out activations at the Mexico and US Grands Prix in October and November, respectively.
Juan González, president and chief executive officer, Mission Foods, said: “The McLaren partnership gives us a great opportunity to interact with our consumers in a fun and exciting environment. I strongly believe that both brands through shared values will create unforgettable moments with race fans.”
Mission’s product range includes tortillas, wraps, flatbreads, naan, pita bread, chapatti, and pizza bases, plus other food products and snacks customised to country tastes. The brand has a presence in 112 countries.
A report on McLaren’s recent deals with British American Tobacco (BAT) and Coca-Cola will feature in the April issue of SportBusiness Sponsorship.