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McLaren Racing adapts to corporate aims of BAT, Coca-Cola

Formula One team McLaren Racing has raised more than £10m (€11.6m/$12.9m) through new deals with British American Tobacco and US soft drink giant Coca-Cola, according to industry sources.

SportBusiness Sponsorship understands that – under the multi-year deal signed in February – BAT is paying between £8m and £10m per year as a Global Partner of McLaren Racing. Coca-Cola is paying between $3m (€2.7m) and $5m per year in a multi-year partnership signed in March.

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