Formula One
Formula E closing the gap on Formula 1 as a sponsorship proposition
When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1
Williams F1 to lose PKN Orlen after Robert Kubica exit
Polish oil company PKN Orlen will terminate its contract with Formula One team Williams Racing at the end of the 2019-20 season
Williams F1 reports drop in sponsorship income, gets lucky with title deal
UK-based Formula One team Williams posted a loss in the first six months of 2019 – with a fall in sponsorship earnings contributing to the negative interim results.
Haas, Rich Energy end title sponsorship deal
US Formula One motor-racing team Haas has today (Monday) announced that its title sponsorship deal with British energy drinks brand Rich Energy has been terminated with immediate effect
Toro Rosso signs with Thai brands Moose Cider, PTT Lubricants
The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants
Relief for Haas F1 as Rich Energy CEO forced out, title deal lives on
The Haas F1 Team has reached the end of an era with former title sponsor Rich Energy, after the company rebranded itself and forced out controversial founder and chief executive William Storey
Leaked documents appear to show Rich Energy has terminated Haas F1 deal
British drinks brand Rich Energy has published legal documents purporting to show that it has terminated its sponsorship deal with the Haas F1 Team, despite Haas’s claims to the contrary.
Rich Energy still Haas F1’s title sponsor after ’embarrassing’ tweet blamed on ‘rogue individual’
British drinks brand Rich Energy is still the title sponsor of the Haas Formula One Team, despite its official Twitter account posting a tweet on Wednesday saying it had terminated its contract
ROKiT extends Williams commitment
Telco ROKiT has today (Thursday) struck an extension to its title sponsorship deal with Formula One motor-racing team Williams
Haas F1 sponsor Rich Energy denied appeal in copyright battle, ordered to hand over financials
Haas F1 title sponsor Rich Energy has been denied an appeal hearing after losing a copyright infringement battle with Whyte Bikes, a British bicycle manufacturer
Marelli partners Formula One, enhances data transfer to fans
Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.
Toro Rosso partners up with RDS
Formula One motor-racing team Toro Rosso has agreed a new partnership with Japanese design and technology company, RDS
Alfa Romeo targets youth audience with Little Mole partnership
Formula One motor-racing team Alfa Romeo Racing has partnered up with cartoon character Little Mole in an effort to reach out to a young audience
McLaren’s Petrobras deal comes under scrutiny
The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…
Betsson Group of gaming brands signs with Alfa Romeo Racing
Formula One’s Alfa Romeo Racing team has signed up its first betting partner – the Betsson Group of sports betting and casino gaming sites – in a Europe-only deal.
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McLaren signs major deal with Arrow Electronics, appoints new marketing chief
Formula One team McLaren Racing has signed a long-term commercial partnership with technology and innovation company Arrow Electronics
Waze signs new mobility partnership with French Grand Prix
Google-owned navigation app Waze has signed a new partnership with the 2019 French Grand Prix
McLaren Racing adapts to corporate aims of BAT, Coca-Cola
Formula One team McLaren Racing has raised more than £10m (€11.6m/$12.9m) through new deals with British American Tobacco and US soft drink giant Coca-Cola, according to industry sources.