Formula One

Motorsport
Sponsorship & Marketing

Williams Racing has added polymer 3D printing company Nexa3D to its sponsorship roster, the latest in a slew of new deals under the team’s commercial and marketing director Tim Hunt.
Motorsport
Sponsorship & Marketing

Tributes have been paid to John Hogan, the former sponsorship chief for Philip Morris International and a leading light in Formula One sponsorship, who passed away on Sunday
F1
Sponsorship & Marketing

McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster
Events

The Chinese Formula One Grand Prix is to be cancelled this year, but is also set for a five-year extension to its hosting deal, from 2021 to 2025, according to reports by specialist motorsport journalists…
Cricket
Events

Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring
Cricket
Esports

Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Esports
Esports

Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Motorsport
Sponsorship & Marketing

Saudi Aramco, one of the world’s biggest oil and gas companies, will pay between $40m (€36.6m) and $45m per year for global partner rights to Formula 1 over 10 years from 2020 to 2029.
Motorsport
Sponsorship & Marketing

The Coca-Cola Company has extended its partnership with McLaren Racing – the team at the heart of Formula 1’s decision to cancel the Australian Grand Prix because of coronavirus.
Formula 1
Sponsorship & Marketing

Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season
Motorsport
Sponsorship & Marketing

Formula 1's McLaren Racing has signed a new multi-year sponsorship with Japanese asset management company Buzz & Co
Motorsport
Sponsorship & Marketing

The Toro Rosso Formula 1 team, the junior outfit of Red Bull Racing, has formally completed its rebrand, becoming Scuderia AlphaTauri
Motorsport
Sponsorship & Marketing

British chemicals group Ineos plans to become a major sponsor of the Mercedes Formula 1 team, adding to its growing portfolio of sports interests
Motorsport
Sponsorship & Marketing

McLaren Racing and German aviation services company FAI Aviation Group have signed a multi-year sponsorship agreement starting in the 2020 Formula 1 season
Motorsport

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Motorsport
Sponsorship & Marketing

Sports sponsorship consultancy Right Formula has acquired the marketing services agency, Marketing Minds
Motorsport
Sponsorship & Marketing

McLaren Racing has signed a multi-year applied technology partnership with Unilever, starting in the 2020 Formula 1 season
Motorsport

Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP