Buzz & Co switches to McLaren Racing in multi-year deal

(Photo by Xavier Bonilla/NurPhoto via Getty Images)

Formula 1's McLaren Racing has signed a new multi-year sponsorship with Japanese asset management company Buzz & Co.

Under the deal, the Buzz brand will be represented on the inside rear-wing endplate of the MCL35 car. Buzz & Co’s founder Daisuke Hasegawa, a former racer, has also been appointed as McLaren’s new consultant senior VP, leading McLaren’s partnership development in Japan.

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