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ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia

(Photo by Charles Coates/Getty Images)

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting brand 188Bet thought to be worth at least $8m (€7.2m) per season. The deal covers five seasons, from 2020 to 2024.

The company is understood to be in advanced talks with betting operators in other territories, with further deals expected to be in place before the 2020 season gets under way on March 15 in Australia.

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Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…