ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting brand 188Bet thought to be worth at least $8m (€7.2m) per season. The deal covers five seasons, from 2020 to 2024.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here