Formula One
Mercedes teams up with Schuberth
German helmet manufacturer Schuberth has signed a multi-year agreement to become an official supplier of the Mercedes Formula One motor racing team.
Force India confirms Inter partnership
Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.
Force India seals new commercial deals as 2015 car unveiled
The Force India Formula One motor racing team has agreed a new sponsorship deal with Japanese IT services and products firm NEC for 2015, while extending its partnership with vodka brand Smirnoff for a second season.
Jose Cuervo switches to Force India for 2015 F1 season
Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.
CNN scoops McLaren deal
News broadcaster CNN International has reached a multi-year agreement to partner the McLaren Formula One motor racing team from the 2015 season.
Hackett on board with Williams F1 from 2015
British clothing company Hackett has signed a multi-year agreement with Williams Formula One to serve as the motor-racing team’s official clothing supplier.
Rolex makes time for Australian Grand Prix
Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.
Gutiérrez signing leads to America Móvil deal for Ferrari
Formula One motor-racing team Ferrari has signed a sponsorship deal with Mexican telecommunications company America Móvil.
Rexona: Formula One key to expanding markets
Deodorant brand Rexona is targeting new markets and a wider demographic of customers through its continued presence in Formula One.
Diageo defends Formula One association amid Eurocare concern
Drinks giant Diageo has defended its sponsorship of the Formula One motor racing championship in response to criticism from the European Alcohol Policy Alliance (Eurocare).
Williams F1 brings Avanade on board
Formula One motor racing team Williams has announced a multi-year partnership with business technology, cloud and managed services provider Avanade.
No sweat for Williams in Rexona tie-up
Formula One motor racing team Williams has signed a multi-year partnership agreement with Unilever that will promote the global consumer goods company’s Rexona brand.
America Movil extends with Force India after Perez renewal
Formula One motor racing team Force India has signed an extension to its sponsorship agreement with Mexican telecommunications company America Movil for the 2015 season.
Etihad extends Abu Dhabi F1 Grand Prix sponsorship
Etihad Airways has extended its title sponsorship of the Formula One Abu Dhabi Grand Prix.
Williams F1 team secures extension with Randstad
British Formula One motor-racing team Williams has agreed a multi-year extension to its partnership with international human resources provider Randstad.
F1 faces pressure over alcohol sponsorship
Formula One has come under fire from the European Alcohol Policy Alliance (Eurocare) over the level of alcohol advertising in the motor-racing championship.
Banco do Brasil invests in Sauber after Nasr signing
The Sauber Formula One motor racing team has signed a partnership with financial institution Banco do Brasil for 2015 following confirmation that Brazilian rookie Felipe Nasr will be part of its driver line-up next season.
Mercedes step forward with Puma
The Mercedes Formula One motor racing outfit has announced a multi-year extension to its team supplier partnership with German sportswear giant Puma.