Formula 1

Motorsport

Heineken was prompted to move fast to renew its Global Partner deal with Formula 1 after finding out rival brewer AB InBev was also interested in securing the rights. Ben Cronin reports.
Motorsport

Stars from shows on Paramount+ will make appearances at Formula 1 races as part of the streaming platform’s two-year Official Partner agreement with the motor racing series. Ben Cronin reports.
Motorsport

Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1
Motorsport

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
Motorsport

The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2
Motorsport

McLaren Racing has expanded its sponsorship deal with cryptocurrency exchange OKX, with the brand securing an increased presence on its Formula 1 MCL60 team car
Motorsport

Williams Racing has named cryptocurrency platform Kraken as the Formula One team’s first-ever ‘Official Crypto and Web3 Partner’. T
Motorsport

McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
Motorsport

Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
Motorsport

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Motorsport

The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Motorsport

As Gulf Oil's sponsorship of McLaren Racing came to its conclusion, the company resolved to remain in the F1 market. It ultimately settled on Williams Racing and the opportunity the team provided to enter esports for the first time.
Motorsport

Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Motorsport

Provisions were put in place for Qatar Airways to become a Global Partner of Formula 1 when the long-term hosting deal that will see 11 Grand Prix hosted in the country’s capital city, Doha, between 2021 and 2032 was agreed with the motorsport.
Motorsport

Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0
Motorsport

Cryptocurrency casino and sports betting platform Stake.com became title sponsor of the Sauber Group-owned Formula 1 team in January after a process that involved consideration of sponsorship opportunities with seven F1 teams.
Motorsport

Formula 1 motor-racing team Aston Martin Aramco Cognizant has added three new global partners to its sponsorship portfolio ahead of the 2023 season