Formula 1

Haas Formula 1 has told former title sponsor Uralkali that it will not refund the €12m ($13m) paid by the Russian fertiliser company before Haas terminated the contract in response to Russia’s invasion of …

The Alfa Romeo Formula 1 team has signed up cryptocurrency lending platform Vauld as a sponsor

Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors. The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season

Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine

Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension

Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci. McLaren initially partnered with Bitci

Austrian water treatment supplier BWT has signed a long-term title sponsorship with the Alpine F1 Team, effective immediately

Formula 1’s Red Bull Racing has signed a title sponsorship agreement with technology company Oracle.

Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005

Formula 1 team Scuderia AlphaTauri has signed a global sponsorship deal with smart contract platform Fantom

Formula 1 motor-racing team Williams is poised for a cash injection after reportedly securing victory in an arbitration case against former title sponsor, the ROKiT conglomerate

Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.

Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…

The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.

The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has renewed its title sponsorship deal with Polish petroleum company PKN Orlen.

McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot

In September 2021, UPS tasked CSM to activate its Ferrari partnership to boost the brand both globally and in key markets.