Formula 1

Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics

McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos

Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy

Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4

Formula 1 has signed up finance and human resources company Workday as a regional sponsor

Luxury watch brand TAG Heuer has extended its sponsorship of the Red Bull Racing Honda Formula 1 team until 2024

The Red Bull Racing Honda Formula 1 team has secured a "hugely significant partnership" with US-based software brand Oracle Cloud Infrastructure

Formula 1 has added to the supplier tier of its sponsorship portfolio by signing up Drive Coffee as its Official Coffee Provider

Formula 1 team Red Bull Racing has added to its sponsorship portfolio ahead of the 2021 season by agreeing a one-year deal with US retail corporation Walmart

Formula 1 team Williams Racing has signed up automation solutions specialist B&R Industrial Automation to its sponsorship portfolio

Formula One Group has added a year to its sponsorship agreement with tyre manufacturer Pirelli

DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan

Motor racing's Formula One has signed up sparkling wine brand Ferrari Trento to its sponsorship portfolio

Aston Martin has continued its sponsorship drive ahead of its return to the Formula 1 grid, claiming a first through a deal with cryptocurrency platform, Crypto

Williams Racing has extended its multi-year sponsorship with cyber protection brand Acronis

Formula 1 team Aston Martin has added alcohol-free beer brand Peroni Libera 0.0% as a sponsor ahead of its return to the sport