SAP and WhatsApp join Mercedes F1’s team partner portfolio

SportBusiness Staff

November 21, 2023

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Image: Mercedes-Benz Group AG

German software company SAP has agreed a new partnership with Mercedes-AMG Petronas, which the two parties state has the potential to “create a new blueprint” for the automotive industry, while US communications platform WhatsApp has stepped up its association with the Formula 1 team.

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