English Premier League
Premier League to add Castrol as seventh official partner
The Premier League has signed up oil lubricant provider Castrol to fill its final central sponsorship position in a multi-year deal which will begin in January 2022
Manchester City suspends mysterious NFT deal with 3Key
Premier League side Manchester City FC has suspended its regional sponsorship deal with mysterious cryptocurrency start-up 3Key while it tries to establish more information about the company
3Key signs as Manchester City regional sponsor in Germany and South Korea
Manchester City has signed up the decentralised finance (DeFi) trading analysis and advisory technology company 3Key as a regional sponsor
Premier League clubs ‘consider sponsorship pre-approval process’
English Premier League clubs may decide to scrutinise every club sponsorship for owner-related influence in response to the takeover of Newcastle United by the Saudi Public Investment Fund (PIF)
Chelsea signs ‘Indian fan experience’ deal with travel operator DreamSetGo
English Premier League club Chelsea has made India-based sports travel and experience company DreamSetGo its first-ever ‘Official Indian Fan Experience Partner’.
Midea extends with men’s, women’s teams at Manchester City
Manchester City has extended its global sponsorship agreement with Chinese consumer appliances producer Midea
Premier League clubs vote to prevent owner-funded sponsorships at Newcastle
English Premier League clubs have taken pre-emptive action against Newcastle United to stop the club from sourcing lucrative sponsorship deals linked to the new Saudi ownership
Manchester City signs up experience management software company Qualtrics
English Premier League club Manchester City has signed up Qualtrics as the club’s ‘Official Experience Management Software Partner’.
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UK ban on betting shirt sponsors ‘unlikely to come into force until 2023’
A potential gambling sector ban on front-of-shirt sponsorships in UK sport is unlikely to come into effect until 2023 at the earliest, according to a national press report
Play on the Pitch Day – Cadbury & Manchester United
In September 2020, the Mondelez-owned chocolate business leveraged its MUFC rights to bring some of its employees to Old Trafford as the culmination of an internal staff reward programme.
WeWork signs workplace sponsorships with Manchester City and NYCFC
Workspace providers WeWork has signed sponsorship deals with English Premier League champions Manchester City and sister club, New York City FC
Parimatch reveals three more Premier League clubs added to portfolio
Betting operator Parimatch has revealed that it signed three new sponsorship deals with English Premier League clubs before the start of the season
Sokin adds Arsenal to football club portfolio
Global payments provider Sokin has signed as the ‘Official Money Transfer Partner’ of English Premier League club Arsenal.
Getir upgrades global deal with Tottenham Hotspur to sponsor training wear
Grocery delivery brand Getir has upgraded its recently-signed global sponsorship of English Premier League outfit Tottenham Hotspur to become the club’s first-ever official training wear sponsor.
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Kumho Tyre extends with Spurs in long-term sponsorship
Korean tyre company Kumho Tyre has extended its sponsorship of English Premier League club Tottenham Hotspur in a long-term deal
Utilita Energy extends at Brentford as Hollywoodbets takes over main shirt deal
Newly-promoted English Premier League club Brentford has extended its association with Utilita Energy, the club’s former main shirt sponsor, for two more seasons.
Renewable Energy Group added as Manchester United global sponsor
English Premier League club Manchester United has signed a global sponsorship deal with the US-based producer of renewable fuels Renewable Energy Group