English Premier League

Football

Chinese home appliance group Midea has extended its global sponsorship with the newly crowned Premier League champions Manchester City
Multiple Sports

The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport. T
Football

Premier League clubs have ‘bowed to the inevitable’ by collectively agreeing to withdraw gambling sponsorship from the front of clubs’ matchday shirts, starting after the end of the 2025-26 season.
Football

Former Real Madrid head of partnerships strategy Kendall Crean has been appointed as a new partnerships director at Manchester United, in a role previously known as a relationship director, reporting into…
Football

Australian trading platform Axi has extended its sponsorship deal with Premier League club Manchester City
Football

English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet
Football

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
Football

The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.
Football

The Premier League is reported to be closing in on a lucrative six-year extension to its sponsorship and licensing agreement with EA Sports that would be worth close to £488m ($587.6m).
Football

Jio Platforms is using Manchester City stadium branding and club content to drive engagement with its digital ecosystem in India. Matthew Glendinning reports.
Football

A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.
Football

The South African government is exploring a ‘non-binding’ proposal from its tourism board to sponsor Premier League club Tottenham Hotspur.
Football

Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.
Football

Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Football

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Football

This season, Danish beer brand Carlsberg celebrates its thirtieth anniversary as a sponsor of Premier League giant Liverpool FC, the longest-running sponsorship deal in the English top flight
Football

Italian clubs are negotiating with betting brands as 2018 ban set to be overturned Much-delayed white paper on UK regulation due in the coming weeks