English Premier League
Kayak brands Newcastle United shirt sleeve as ICM.com makes early exit
Travel search engine Kayak has become English Premier League club Newcastle United's official shirt sleeve sponsor for the 2021-22 season
Norwich end Errea kit relationship, signs up Joma in ‘record’ deal
Newly-promoted Premier League football club Norwich City has named Spanish sports brand Joma as its new technical kit supplier, ending the club’s 10-year relationship with sportswear rival Errea.
Norwich ends BK8 shirt sponsorship deal after three days
English Premier League football club Norwich City has moved to terminate its principal sponsorship deal with Asian online betting agency BK8 just days after it was signed, admitting it had “got it wrong” fol…
BK8 replaces Dafabet as Norwich’s main sponsor
Norwich City has signed Asian online betting agency BK8 as its new principal sponsor ahead of its return to football’s English Premier League next season.
Wolves sign Global Reach as FX sponsor
English Premier League football club Wolverhampton Wanderers has signed up foreign exchange (FX) provider Global Reach as its latest official partner
Kore Software selected by West Ham as sponsorship management tool
English Premier League football club West Ham United has selected the US-based Kore Software to help manage its sponsorship programme
Southampton sees Bitcoin opportunities through record Coingaming shirt deal
English Premier League football club Southampton has agreed a three-year extension to its deal with main sponsor, Bitcoin-focused gaming company Coingaming Group
West Ham puts faith in Trustly as new sponsor
English Premier League club West Ham United has signed up payments platform Trustly to its sponsorship portfolio.
The multi-year deal sees Trustly named the club’s 'Official Open Banking Partner'.
Arsenal joins Real Madrid on Therabody’s sponsorship roster
Technology-based wellness brand Therabody has become the ‘Official Tech Wellness and Recovery Partner’ of Premier League club Arsenal.
VivoPower teams up with Spurs in sustainable energy sponsorship
Sustainable energy solutions brand VivoPower International has become the ‘Official Battery Technology Partner’ of Premier League club Tottenham Hotspur until the end of the 2021-22 season.
Endeavor’s Kline to join Tottenham Hotspur as chief commercial officer
English Premier League club Tottenham Hotspur has turned to Todd Kline, the former chief commercial officer of the Miami Dolphins, to heat up its search for a stadium naming rights sponsor.
Manchester City doubles up its digital display with ‘Supersized LED’
Premier League club Manchester City has begun to install a new ‘Supersized LED’ two-tier digital display system around the perimeter of the Etihad Stadium pitch.
Ineos Hygienics to supply Spurs with sanitiser in new sponsorship
Healthcare brand Ineos Hygienics has become the ‘Official Hygiene Supplier’ to Premier League club Tottenham Hotspur and the Tottenham Hotspur Stadium.
Hasbro launches content-led campaign with Arsenal and Chelsea
Toy brand Hasbro has launched a short-term content deal with Premier League football clubs Arsenal and Chelsea to promote a new model of its Nerf toy series called the Nerf Ultra One Blaster
Melitta extends global deal at Manchester United as Laybuy joins roster
Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards
Tottenham Hotspur inks supplier deal with performance technology brand Hyperice
English Premier League club Tottenham Hotspur has signed up performance technology brand Hyperice as the club’s ‘Official Recovery Technology Supplier’ for both the men’s and women’s teams.
The d
Axi trading platform launches rebrand with global Manchester City deal
Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship
Parimatch adds Everton to football, MMA and esports portfolio
Premier League football club Everton has become the latest sports property to link up with betting operator Parimatch