AFL

The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com. The deal makes Crypto

Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season

Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019

Australian cryptocurrency exchange CoinJar has signed as a sponsor of the AFL’s Melbourne Football Club for both its men’s and women’s teams. T

The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…

Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.

Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters A

Running from March to September 2019, insurer QBE leveraged its long-running partnership with AFL side Sydney Swans to promote its ongoing road safety campaign.

Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.

The Australian Football League has renewed its sponsorship contract with online gambling network BetEasy

Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category

Australian Football League team Brisbane Lions has signed a two-year sponsorship deal with gym chain Snap Fitness

AFL Aussie rules football team Port Adelaide has entered into a partnership with professional services firm PwC

AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade

Australia’s largest home-builder, Metricon Homes, has extended its naming rights deal with Aussie Rules club the Gold Coast Suns for four more years.

AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.