AFL
Toyota Australia keeps rivals at bay with record AFL title renewal
Toyota Australia's extension of its long-running naming rights deal with the Australian Football League is the largest sponsorship deal in Australian sport.
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
AFL inks five-year Crypto.com sponsorship deal
The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal makes Crypto
Latitude Financial brands back of jersey at AFL club Richmond
Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season
AFL and NRL deals highlight Therabody’s ‘significant investment’ in Australia
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
CoinJar cryptocurrency exchange sponsors AFL’s Melbourne Football Club
Australian cryptocurrency exchange CoinJar has signed as a sponsor of the AFL’s Melbourne Football Club for both its men’s and women’s teams.
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Geelong Cats and Ford extension to reach world record-breaking 100-year mark
The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…
Nike replaces ISC at AFL’s Sydney Swans to complete kit rebrand
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Round-Up: Longest ever Big Bash, HKFA slammed, India’s Olympic dream, and more
Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters
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Fabric of the Swans – QBE & Sydney Swans
Running from March to September 2019, insurer QBE leveraged its long-running partnership with AFL side Sydney Swans to promote its ongoing road safety campaign.
Virgin Australia collapse could cost Australian sport more than A$7m per year
Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.
AFL renews contract with BetEasy
The Australian Football League has renewed its sponsorship contract with online gambling network BetEasy
Melbourne Football Club secures Hertz sponsorship
Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category
Snap Fitness backs AFL’s Brisbane Lions
Australian Football League team Brisbane Lions has signed a two-year sponsorship deal with gym chain Snap Fitness
AFL’s Port Adelaide teams up with PwC
AFL Aussie rules football team Port Adelaide has entered into a partnership with professional services firm PwC
Emirates extends long-standing Collingwood partnership
AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade
Metricon extends naming rights deal with Gold Coast Suns stadium
Australia’s largest home-builder, Metricon Homes, has extended its naming rights deal with Aussie Rules club the Gold Coast Suns for four more years.