AFL
AFL’s Giants hail landmark stadium naming rights deal
AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.
Brisbane Lions fills major sponsor void with Neds deal
AFL Aussie rules club Brisbane Lions has moved quickly to secure a new co-major partner for the 2019 season after agreeing a deal with online bookmaker Neds
Toyota strikes A$74m extension with Australian Football League
The Australian Football League has signed a massive four-year deal with major sponsor Toyota Australia until 2023.
The agreement is reportedly worth A$18.5m (€11.5m/$13.1
Carlton stadium to remain an Aussie rules Ikon
Cleaning services company Ikon has extended its stadium naming rights partnership with AFL Aussie rules football club Carlton
Optus signs guernsey deal with Adelaide AFL club
Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus
AFL extends stay with AccorHotels
AccorHotels has struck a four-year extension to its partnership with Australian rules football league the AFL
Essendon signs lucrative jersey sponsorship
Essendon has signed furniture retailer Amart as its new co-Major Partner in a deal that is said to give the club the most valuable jersey in Australian rules football league the AFL