News
Ford steers into Chinese football with CSL
Automotive manufacturer Ford has reached a four-year agreement to become a premier partner of the Chinese Super League football competition from 2014 to 2017.
Allianz extends Paralympic reach with IPC Athletics partnership
IPC Athletics, the International Paralympic Committee’s federation for para-athletics, has reached a 12-month agreement to make financial services company Allianz its first global partner.
Arsenal drives on with Citroën
English Premier League football club Arsenal has signed a three-year extension to its partnership with automotive manufacturer Citroën
Chevrolet revs up NHRA partnership
US automotive brand Chevrolet has agreed a multi-year deal to become the official truck of the National Hot Rod Association (NHRA) motorsport series.
Eredivisie retains main partner
VriendenLoterij has extended its stint as lead partner of the Eredivisie through a renewed three-year deal with Dutch football’s top division.
FA connects with Samsung
The English Football Association (FA) has signed a new partnership with Korean electronics manufacturer Samsung.
Ghana FA connects with Huawei
Chinese telecommunications company Huawei has agreed a one-year partnership with the Ghana Football Association.
Hamburg and Hannover stay on air with NDR 2
Regional public-service radio station NDR 2 has extended its commercial partnerships with German Bundesliga football clubs Hamburg SV and Hannover 96 by another four years.
Stella Artois serves up Wimbledon deal
Belgian beer brand Stella Artois has agreed a five-year deal to become the official beer of the Wimbledon tennis championships through to 2018.
InterContinental to sponsor new Fiji International event
Multinational hotels company the InterContinental Hotels Group has agreed a two-year deal to become a sponsor of the new Fiji International golf tournament.
Air Race F1 takes flight with new partners
Energy drinks brand Burn, sports betting house Sportium and global insurance company AIG have agreed commercial partnerships with Air Race F1 ahead of the launch of the new air racing series on June 1 in Catalunya, Spain.
Inverness works up an appetite with Subway deal
International sandwich chain Subway has agreed a one-year rolling contract to become the main shirt sponsor of Scottish Premier League top-flight football team Inverness Caledonian Thistle.
Resurgent Southampton secures new main sponsor
English Premier League football club Southampton has signed a two-year deal with Veho, making the consumer electronics firm its new main sponsor.
Euroleague enters New Era with headwear deal
US fashion brand New Era has agreed a three-year deal to become the official headwear partner of Euroleague Basketball.
Prosecco DOC toasts World Superbikes extension
Italian wine brand Prosecco DOC has signed a one-year extension to its partnership with the Superbike World Championship (WSBK) motorcycling series.
Choice Hotels extends PGA of Australia partnership
The PGA of Australia golf organisation has extended its partnership with hotels company Choice Hotels until April 2016.
Westfield bags FFA Cup title spot
Shopping centre group Westfield has been announced as the naming rights partner for the FFA Cup under a three-year deal commencing with the Australian knockout club football tournament’s inaugural edition this year.
Carlsberg furthers backing of Malawian football
Beer brand Carlsberg has agreed a three-year sponsorship deal with the Football Association of Malawi to back the southeast African country’s national team.