News
Adidas to partner inaugural badminton London Grand Prix
Adidas will sponsor Badminton England's London Grand Prix for the next three years.
Levi’s a good fit for new 49ers stadium
The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.
Tissot serves up 2013 World Table Tennis Championships partnership
Tissot has signed up as a sponsor of the World Table Tennis Championships.
Helvetia seals deal with Swiss Ski Federation
Helvetia has extended a sponsorship deal with the Swiss Ski Federation.
GAA seals landmark dual deal
Liberty Insurance has agreed a five-year sponsorship deal with the Gaelic Athletic Association.
Puma set to seal record Arsenal kit deal – report
Arsenal has reportedly agreed a new kit deal with Puma worth more than £30 million (€35.6 million/$46.5 million) per year.
Monster Energy on track with Isle of Man TT
Monster Energy has renewed its title sponsorship of the Isle of Man TT races.
Globacom signs NPFL title sponsorship deal
Globacom is to become the title sponsor of the Nigerian Professional Football League after reaching an agreement with the League Management Company (LMC) for a three-year deal worth a reported N1.89 billion (US$11.9 million).
AT&T renews USA Diving deal
AT&T has extended its sponsorship of USA Diving.
Qantas extends Australian Olympic team partnership
Qantas has extended its sponsorship of the Australian Olympic Committee.
Continental strengthens North American presence with double soccer deal
Continental has announced new sponsorship deals with Soccer United Marketing and US Soccer.
West Ham replaces Macron with Adidas in new kit deal
West Ham United signed a two-year deal with Adidas to replace Macron as its kit partner from 2013-14 to 2014-15.