News

MasterCard has agreed to become the official payment card of the French Open as part of a new five-year partnership with the French Tennis Federation.

NASCAR has signed a multi-year partnership with supplier Sherwin-Williams.

Major League Soccer's FC Dallas is close to agreeing a naming rights deal for its stadium.

Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador. 

Liberty Mutual Insurance Europe has struck a deal to become the official insurance partner of England's cricket Test match grounds for 2013.

PepsiCo has extended a sponsorship deal with the Jordan Football Association in a three-year deal, from 2013-14 to 2015-16.

Dutch Eredivisie football club FC Groningen has extended a sponsorship deal with energy company Essent through to 2017.

Caixa Econômica Federal has agreed a one-year shirt sponsorship deal with Brazilian top-tier football club Coritiba.

Italian Serie A football club Internazionale has extended its top-tier sponsorship deal with door manufacturer Oknoplast by two years, from 2013-14 to 2014-15.

B&Q has pulled out of talks to become the next title sponsor of the English Football League.

Formula One team Lotus has agreed a two-year sponsorship deal with Richard Mille.

Blackberry has signed up as a presenting sponsor of the Manulife Classic LPGA event.

Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.

The South African Premier League has denied reports that sponsors influenced its decision to block a friendly match between Ajax Cape Town and Liverpool.

Waitrose has signed a three-year deal to replace Brit Insurance as the new sponsor of the England cricket team from May 2014.

IAAF president Lamine Diack is unconcerned that a new title sponsor for the Diamond League, to replace Samsung, has not been found yet.