Interview

Mineral water brand Perrier is maintaining its relationship with the French Open to increase its market share and reinforce international brand awareness.

In April, German discount supermarket chain Aldi signed a four-year agreement with the British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016…

The Jaguar sports car brand, part of the Jaguar Land Rover group, aims to double its sales revenue in the UK this year with the launch of new models. The sales push is backed by its  sponsorship of the Wimbledon Tennis Championships as the Official Car supplier.

Italian coffee brand Lavazza wants to develop its association with tradition and national heritage by expanding its presence at the tennis Grand Slams.

Equipment and sportswear supplier Rhino Rugby is using sports sponsorships to build brand awareness and consolidate its position as a market leader in the supply of rugby equipment.

Chinese consumer electronics brand Hisense is focusing on the US, Western Europe and Australia as it looks to use sponsorship to increase awareness outside its home market of China.

Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.

Danone-owned mineral water brand Evian wants to engage customers and promote healthy lifestyles using its long-term partnerships with premium sports properties.

US insurance company Allstate is using college football as the main platform to communicate its key messages.

Japan-based tyre manufacturer, Falken Tyre is using sports sponsorship in rugby to increase brand awareness and engagement with manufacturers in the UK.

White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.

South-Africa based IT solutions and services provider, Dimension Data, this month, struck its biggest sponsorship to date when it signed a five-year Official Technology Partner deal, from 2015 to 2019, with Amaury Sport Organisation (ASO), owners of the Tour de France and other cycling events.

LG Electronics USA has signed its second Corporate Partner renewal with the National Collegiate Athletic Association (NCAA) giving the brand exclusive marketing rights to the consumer electronics, mobile…

Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.

India-based car manufacturer Tata Motors is using sports sponsorship to increase brand awareness and acceptance in Australia.

Telecommunications brand O2 is pursuing a three-pronged sponsorship strategy led this year by the activation of its England national rugby team rights in advance of the 2015 Rugby World Cup.