For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
For 2016-17, we have researched 227 properties, including 63 deal values, across 99 insurance brands to map out the sponsorship landscape in the insurance sector.
For 2017, we have researched over 400 deals, across five leagues and 154 colleges to map out the sponsorship landscape in US sport.
For 2016-17, we have researched 249 properties, including 43 deal values, across 99 logistics brands to map out the sponsorship landscape in the logistics sector.
For 2016-17, we have researched 2,362 deals, across 32 countries, with 90 new deal values to map out the sponsorship landscape in non-European football.
For 2016-17, we have researched 346 deals, including 70 deal values, across 44 major airlines to map out the sponsorship landscape in the airline sector.
Sports Sponsorship Insider has completed a survey of sponsorship deals across the top three global basketball leagues – the National Basketball Association, the Chinese Basketball Association and the EuroLeague/EuroCup competitions – selected European leagues and associated teams.
Sports Sponsorship Insider has completed the first of a new series of monthly, sport-focused reports - a survey of sponsorship deals across the top 12 European football leagues and 25 selected Uefa Champions League teams.
The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.
The energy drink sector is integral to the funding of many properties in the motorsports and action sports, but is almost entirely absent from mainstream team sport, except in team and event ownerships by the market leader Red Bull.
Two sailing sponsorships associated with the prestigious America’s Cup puts the sport at the top of the tree in terms of income from high-end fashion brands.
The personal care sector is one of the smallest researched by Sports Sponsorship Insider in the last 18 months with an annual sponsorship deal value of €97.95m ($110.2m) at an average of €2.3m per year, despite the presence of some of the world’s biggest consumer brands, Unilever (Dove and Rexona), P&G (Braun, Gillette, Head & Shoulders) and Johnson & Johnson.
For the purposes of this Data Report into the top three sponsors by rights fee attached to the 10 Formula One teams for the 2016 season, carmaker constructors have not been included.
Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.