Analysis
Brazil: “More dynamic and more competitive”
HUGE DOMESTIC DEALS have been agreed for both the 2014 FIFA World Cup and the 2016 Rio Olympics and Brazilian companies have led the way with the likes of banking groups Bradesco and Banco Itau investing…
Airlines: sky’s the limit for Emirates
THE ALMOST PERMANENT state of flux in the airline industry means that the use of sponsorship by carriers relates more to the type of airline than it does to size
Beer: Brewing up a legislative storm?
THE BREWING INDUSTRY remains one of the biggest investors in sport despite growing levels of self-regulation and government legislation
Getting the best from CSR endorsements
IN RECENT YEARS the stampede to develop credible and impactful CSR programmes has seen the development of a different set of marketing skills, one of which is the ability to attract third party support…
‘The Lebrons’ – marketing hit or CSR shocker?
A CARTOON PRODUCT placement vehicle involving controversial NBA star LeBron James and major brands, Nike, HP and Intel, should not detract from the corporate citizenship credentials of the three sponsor…
Tweets for cash: UFC’s new incentive
ULTIMATE FIGHTING CHAMPIONSHIP president Dana White is actively encouraging his athletes to embrace social media by providing financial incentives for meeting Twitter objectives
Social media slam dunk for NBA partners
THE NATIONAL BASKETBALL ASSOCIATION (NBA) could demand a double-digit percentage increase from its lead partners come renegotiation time because of its rapidly-growing social media base
Samsung cuts through the clutter with Becks and Zara
KOREAN ELECTRONICS GIANT, Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, signed football icon David Beckham as the company’s Global Brand Ambassador for the London 2012 O…
Allaster steps up to break WTA Championships deadlock
THE SEASON-ENDING WOMEN’S Tennis Association (WTA) Championships will carry the name of BNP Paribas and its Turkish partner Türk Ekonomi Bankasý (TEB) for the next three years after a co-sponsorship dea…
International Olympic profile proves hot potato for Dow Chemical
IT SHOULD HAVE been a good week for Dow Chemical as it was rolled out as the producer of the £7m Olympic wrap that will encircle the stadium in London next year.
Samsung in legal battle with Apple
SERIAL SPORTS SPONSOR Samsung has played a very effective game of catch-up with some of the world’s leading electronics brands producing mobile phones, computers and TVs.
T-Mobile profits under pressure
T-MOBILE MAY BE Germany’s biggest mobile operator but it ranks a distant fourth in the USA behind AT&T, Verizon and Sprint.
Adidas flying high despite global uncertainty
ADIDAS HAS shrugged off the effects of recession, the Japanese earthquake and rising raw material costs to raise its sales and profit forecasts for 2011
AirAsia chief spreads his wings
TONY FERNANDES the ebullient entrepreneur behind Asia’s number-one budget airline, is on the verge of taking a big stake in Malaysia’s struggling flag carrier. Ai
BankWest beats burger chain to go state-wide with West Coast
AUSTRALIAN FOOTBALL LEAGUE (AFL) franchise, West Coast Eagles, the second richest club in the league by revenue after Collingwood, has struck two deals reflecting the strength of its heritage and future…
NHL aspirations drive Quebecor’s naming game
CANADIAN MEDIA and cable company, Quebecor Media, have bought the naming rights to the city’s arena for a 25-year period, even though it’s yet to be built.
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Henry’s star shines bright for Puma
THIERRY HENRY has once again shifted his football boot and sportswear allegiance, this time to German-based brand Puma
BRIC brands eye London 2012
TOP OLYMPIC TEAMS look set for a sponsorship windfall as emerging brands fuel competition for top rights in the apparel category