THE ALMOST PERMANENT state of flux in the airline industry means that the use of sponsorship by carriers relates more to the type of airline than it does to size. Airlines can essentially be split into three categories. First are the so-called ‘legacy’ carriers; traditional national airlines such as Lufthansa, American Airlines, British Airways and Qantas.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here