Analysis
Fox TV deal revs up Harley-Davidson UFC sponsorship
US MOTORCYCLE manufacturer Harley-Davidson has extended its sponsorship of the mixed martial arts promoter Ultimate Fighting Championship (UFC) in a multi-year agreement
Australia: “An even more competitive market”
AUSTRALIAN SPORTS SPONSORSHIP came of age after Sydney 2000. But the difficult economic environment of the last few years has forced businesses to re-evaluate their sponsorship strategies
Banking: Bouncing back after the crisis
THE BANKING SECTOR is showing strong bounce back after the global financial crisis of 2008-09 with new deals across major sports and mega-events led by both retail and specialist (wealth management, corporate…
Give Peace a Chance?
THE MONACO-BASED Peace and Sport organisation is opening up regional offices in New York and Beijing to drive its peace through sport partnerships across the American continent and throughout Asia
What’s next for sport and social media?
A NEW STUDY presented by the Global Sport Forum at the Barcelona-based conference’s third edition showed that European sport is failing to tap into the potential of social media.
Public decides on FFF paybacks
THE BAD BOY reputation of France’s big name footballers - and the indiscretions of their managers - could trigger a first- of-its-kind repayment to French Football Federation (FFF) partners based on a…
Red Bull gets its wings clipped in the Caucuses
ALTHOUGH OUTWARD appearances sometimes suggest otherwise, global brands have numerous challenges
Face of 2012 appears for BP
JESSICA ENNIS, one of the UK’s hottest Olympic medal prospects features in new ads for BP the “official oil and gas partner” of London 2012. BP l
HTC hit by patent ruling
TAIWANESE SMARTPHONE manufacturer lost 6% of its value on news that it looks set to lose a long-running legal dispute with rival Apple
Pepsi raises cola war stakes with viral ad
PEPSI CONTINUED a long and irreverent tradition of selling against rival Coca-Cola with a new video advert featuring a polar bear drinking its product
RWE in energy tie up talks with Gazprom
UNDER PRESSURE German energy utility RWE is reported to have opened a dialogue with Russia’s Gazprom over a joint venture to build gas and coal-fired power stations.
Financial services cuts on the cards
THE CITY RUMOUR mill has it that big staff cuts are on the way as banks respond to a falloff in investment banking and trading activities
India proves graveyard for another mobile brand
ETISALAT, the Abu Dhabi-based mobile phone operator, has had its wings clipped in India where authorities have accused the company of breaching share rules
World Cup 2014 beer brands jostle for position in the portfolio
THIS COLUMN regularly reviews mergers and acquisitions and attempts to tease out the likely impact on global and local brands so it was with interest that we read SportBusiness latest report on sport in…
Good week, bad week: contrasting fortunes for HTC and Sky
TAIWANESE MOBILE handset maker HTC had a triple helping of good news this week
China Mobile are still party people
THE DOMINANT MOBILE provider with 72% of cellphone users in the world’s largest market is always going to rank one of the world’s top brands. Ch
Spanish practices alive and well in S Korea
PYEONGCHANG'S SUCCESSFUL bid to host the 2018 Winter Olympic Games may shine a light on the country in all sorts of unexpected ways
Sport drives Yahoo ads
SPORTS CONTENT WILL play a critical role within online brand Yahoo’s ad- funded business model, according to Rich Riley, senior VP and managing director EMEA with Yahoo.