Vivo set ‘to transfer’ IPL sponsorship rights
Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early
Barcelona and Shiseido Men ink two-year deal
Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain
Decathlon signs NBA international merchandising deal
Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
Round-Up: Extreme E delayed, Saigon FC’s Japanese sponsor windfall, CSL clubs renamed, and more
The new Extreme E off-road all-electric series has pushed back its opening race in Saudi Arabia from March to April due to the Covid-19 pandemic - CNA/Reuters
Domestic sponsors agree to contract extensions for Tokyo Olympics
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has reached a “basic agreement” with all 68 domestic sponsors to extend their contracts and support the delayed Games.
Fuji Electric joins Suzuki Cup as official supporter in Sportfive-brokered deal
The Asean Football Federation has added Japanese electrical equipment company Fuji Electric to its sponsorship portfolio for the Suzuki Cup, in a deal brokered by the Sportfive agency
IMG brokers renewal of key HSBC golf sponsorships
Global banking group HSBC has announced multi-year title sponsorship renewals of three of its long-standing Asia golf partnerships: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC C…
Griezmann cuts ties with Huawei
Barcelona and France footballer Antoine Griezmann has terminated his sponsorship deal with technology firm Huawei, citing the mistreatment of Uighur Muslims by China
Sony signs 15 sponsors for India-Australia series
Indian broadcaster Sony Pictures Sports Network has signed 15 sponsors for India’s cricket tour of Australia.
Asics inks apparel deal with NRL’s Broncos
Japanese sportswear company Asics has announced a new agreement with National Rugby League team Brisbane Broncos as the club’s official apparel partner for 2021 and beyond.