Lululemon strikes deal with Fanatics to offer NHL apparel
Fanatics has agreed a deal with lululemon through which the clothing, footwear and accessories manufacturer will design and develop a new line of National Hockey League (NHL) fan apparel.
National Lacrosse League extends with Warrior Sports
The National Lacrosse League (NLL) has agreed a long-term extension to its sponsorship deal with US sports equipment manufacturer Warrior Sports.
Sevilla hires AC Milan’s sponsorship chief Aldobrandini
Spanish LaLiga club Sevilla has appointed AC Milan executive, Lorenzo Aldobrandini, as its new head of sponsorship.
Fiorentina signs Jiuyou as first Asian sponsor
Italian Serie A club Fiorentina has announced sports and entertainment platform Jiuyou as its first regional partner in Asia.
Wrexham signs new back-of-shirt sponsor
League One football club Wrexham has announced Meta Quest, a provider of virtual reality headsets, as its new back-of-shirt sponsor.
Ironman signs multi-year Zoot Sports deal
The Ironman Group has announced a four-year sponsorship deal with triathlon and cycling apparel brand Zoot Sports.
P&G added as new Bengals sponsor
The Cincinnati Bengals NFL team has agreed a sponsorship deal with consumer goods company Procter & Gamble.
SharkNinja lands naming rights to Bellerive Oval
Home appliances manufacturer SharkNinja has stepped up its presence in Australian sport by acquiring naming rights to the Bellerive Oval cricket stadium in Hobart, Tasmania.
Iberdrola tops up Billie Jean King Cup Finals backing
Spanish energy company Iberdrola has extended its sponsorship of the Billie Jean King Cup Finals.
HSBC extends backing of Abu Dhabi Championship
Banking and financial services organisation HSBC has agreed a one-year extension to its title sponsorship of DP World Tour event the Abu Dhabi Championship.